Campaign audience filters

Build precise recipient lists for your campaigns using filters and conditions.

Audience filters decide who receives a campaign. They are the single most important part of a send — the right filters get your message to the right people, and the wrong ones waste sends and frustrate customers.

Why filters matter

Without filters, it’s easy to send the wrong email to the wrong people. Filters let you narrow a campaign down to a relevant group — for example, everyone who bought a specific session, everyone tagged as a school, or everyone with an active membership.

Filter types

Filter	What it targets
Course purchase	People who bought a session or activity
Course attended	People based on attendance against a session
Shop purchase	People who bought a shop product
Family created	Families based on when they were created
Contact subscribed	Contacts based on subscription status or subscription date
Contact tag	Contacts with one or more specific tags
Membership has	People who hold a specific membership

Extra conditions

Most filters support additional conditions so you can narrow further:

• Purchase date — people who bought after a certain date
• Start date — people booked onto a session starting after a certain date
• ID — a specific session or product
• Location ID — a specific location
• Family create date — families created in a certain period
• Subscribed date — contacts who subscribed recently
• Tag ID — contacts with a specific tag
• Membership ID — contacts with a specific membership

Combine filters: all conditions vs any condition

When you add more than one filter, choose how they combine:

• All conditions — the contact must match every rule. Use this to narrow down (“members at the Bristol location who bought a paddleboard hire”).
• Any condition — the contact matches at least one rule. Use this to widen out (“anyone tagged as schools OR holding a Schools membership”).

Worked examples

Audience	Filters
Everyone who bought a specific activity	Course purchase, session ID
Everyone who bought an activity at one location	Course purchase, session ID, location ID
Everyone who bought a specific shop product	Shop purchase, product ID
Everyone tagged schools or members	Contact tag (any condition)
Everyone with a specific membership	Membership has, membership ID
Everyone who subscribed in the last 30 days	Contact subscribed, subscribed date

Build filters reliably

1. Open the audience section

   Inside the campaign, open Audience and add a filter.

2. Add the conditions

   Choose the filter type and set any extra conditions.

3. Decide how filters combine

   Choose All conditions or Any condition.

4. Preview the audience

   Check the recipient count. If it looks too high or low, review the filter logic before sending.

Unsubscribed contacts are automatically excluded from campaign audiences. They never appear in the preview or recipient list, even if they match your filters.

Tips to avoid mistakes

• Keep filters as simple as possible — every extra condition narrows the audience further.
• Preview the audience every time before sending.
• Change one thing at a time and re-preview, instead of changing several filters at once.
• If the count looks wrong, check whether you’re using all conditions when you meant any condition (or vice versa).

Related guides

Campaigns

Create and send a campaign end to end.

Campaign results

Understand sent, bounced, unsubscribed, and conversion stats.

Campaign examples

Practical campaigns paired with the filters that power them.

Marketing and audience

Manage your contact list and subscribers.