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When a customer enters a discount code, it isn’t taken off their basket total. It’s applied to each qualifying item in the basket individually. This is the single most common source of confusion with codes — worth understanding before you set anything up.

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A simple example

A customer has three identical bookings in their basket at £45 each, and enters a code for £10 off. The customer saves £30, not £10. Because the code qualifies against each item, it applies to each one.

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What counts as an item

Each separate booking line in the basket is its own item:
  • Three tickets for the same activity = three items.
  • Two bikes hired across two 1-hour slots = four items.
  • One booking plus one add-on = two items (if the code covers both).

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When a code applies to some items but not others

If a code has an allowlist or product-type restriction, it only applies to items it qualifies for. Items that don’t qualify stay at full price. For example, a code restricted to a specific activity won’t touch other activities or shop products in the same basket.

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What this means when setting amounts

Because fixed codes apply per item, the amount you set is what comes off each qualifying item. If you want to give £10 off an order and the customer is likely to have multiple items, the total saving will be higher than £10. To cap the total discount given, use a usage limit or minimum basket value limit rather than a lower per-item amount — or use a percentage discount, which scales naturally with the basket size.

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Percentage discounts work the same way

A percentage discount applies to each qualifying item separately too. 10% off a basket containing two activity bookings and a shop product applies 10% off each of those three items. The percentage is always taken from the item’s price after any earlier discounts in the stack.

Discount code types

Fixed, percentage, tiered, auto-apply, and membership.

Discount limits

Use limits to cap total discount given.